Latendresse 2390

This cushion-shaped watch with rounded corners, a "Private Label," bears the Latendresse name. Latendresse was a prominent Montreal jewelry store from the 1960s to the 1990s. During this period, it was common for local jewelers to import high-quality Swiss watches with movements like this one, featuring an ETA movement, and to personalize the dial with their own name. The watch is in very good condition despite some minor signs of wear, as shown in the photos.